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基于非理性博弈的舆情传播仿真建模研究

郭东伟 乌云娜 邹蕴 孟祥燕

郭东伟, 乌云娜, 邹蕴, 孟祥燕. 基于非理性博弈的舆情传播仿真建模研究. 自动化学报, 2014, 40(8): 1721-1732. doi: 10.3724/SP.J.1004.2014.01721
引用本文: 郭东伟, 乌云娜, 邹蕴, 孟祥燕. 基于非理性博弈的舆情传播仿真建模研究. 自动化学报, 2014, 40(8): 1721-1732. doi: 10.3724/SP.J.1004.2014.01721
GUO Dong-Wei, WU Yun-Na, ZOU Yun, MENG Xiang-Yan. Simulation and Modeling of Non-rational Game Based Public Opinion Spread. ACTA AUTOMATICA SINICA, 2014, 40(8): 1721-1732. doi: 10.3724/SP.J.1004.2014.01721
Citation: GUO Dong-Wei, WU Yun-Na, ZOU Yun, MENG Xiang-Yan. Simulation and Modeling of Non-rational Game Based Public Opinion Spread. ACTA AUTOMATICA SINICA, 2014, 40(8): 1721-1732. doi: 10.3724/SP.J.1004.2014.01721

基于非理性博弈的舆情传播仿真建模研究

doi: 10.3724/SP.J.1004.2014.01721
基金项目: 

吉林省科技发展计划(20130101047JC)资助

详细信息
    作者简介:

    乌云娜 吉林大学计算机科学与技术学院硕士研究生. 2011 年获得吉林大学计算机科学与技术学院计算机系学士学位.主要研究方向为博弈论与复杂网络.E-mail:jinwyn0301@163.com

    通讯作者:

    郭东伟 吉林大学计算机科学与技术学院教授. 2002 年获得吉林大学博士学位.主要研究方向为博弈论,计算智能,复杂网络,传感器网络.E-mail:guodw@jlu.edu.cn

Simulation and Modeling of Non-rational Game Based Public Opinion Spread

Funds: 

Supported by Science and Technology Development Plan of Jilin Province (20130101047JC)

  • 摘要: 随着社交网络的不断发展,借助社交网络进行传播的舆情信息的威胁越来越大. 本文利用博弈论的方法研究了舆情信息的传播机制,从理性博弈和非理性博弈的角度出发对个体与邻居的交互行为进行建模. 随后以目前较为成熟的传染病模型为基础,通过引入传播学中的社会威慑因素来构建基于非理性博弈的舆情传播模型,以实现适应舆情传播研究的仿真系统,继而将基于非理性博弈的舆情传播模型在无标度网络和小世界网络上的动力学特征进行理论分析. 在仿真环境中对非理性博弈的舆情传播模型进行实验,分析模型参数、网络密度和舆情传播源对舆情传播的影响,其结果符合理论分析结果. 最后对无标度网络上舆情传播的控制策略进行了研究,包括:社会威慑方法、目标免疫方法和正面消息方法,为社交网络上的政策制定提供了理论基础.
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出版历程
  • 收稿日期:  2013-07-15
  • 修回日期:  2014-01-27
  • 刊出日期:  2014-08-20

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